Episode 405: Preparing for a Relaunch

In Episode 405 of the NewChurches Q&A Podcast, Daniel and Ed discuss the process of relaunching a church plant.

“We are about three and a half years old, but this fall we are moving from an elementary school gymnasium into a high school auditorium and making some staffing changes. We feel like it is time for a reboot, restart, relaunch, something that feels like a fresh new chapter for our church when we are about four years old. Just wondering what advice you have for how to market or brand that, how to vision cast for a new location, new staffing, to get people pumped up about the next stages.”

In This Episode, You’ll Discover:

  • How to communicate that your church is starting fresh
  • What to avoid when relaunching

Shareable Quotes (#NewChurches):

  • “There is a sense that annual covenant renewal is a good thing.” – @edstetzer
  • “The challenge is that you want the energy of a grand opening, but you don’t actual want a grand opening.” – @edstetzer
  • “Ask the question, How can I communicate ‘under new management’?” – @edstetzer
  • “Emphasize there are going to be other new people there and you are going to be starting fresh and anew.” – @edstetzer
  • “Invest the money to do a mailing postcard blitz into the new neighborhood.” – @danielsangi
  • “Any way you can reintroduce yourself is a good thing.” – @edstetzer
  • “I would not recommend changing the name of your church four years in, but you could refresh your logo.” – @danielsangi
  • “For that opening weekend, try to print and put up as many signs as you can.” – @danielsangi
  • “I would really encourage people very strongly to see this as a new opportunity to invite your friends.” – @edstetzer
  • “You are not just trying to engage people who want a new place to visit, you are trying to engage your church as a new opportunity for mission.” – @edstetzer

Additional Resources:

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This Episode’s Sponsor: The Overcomer movie has inspired the creation of several resources. For small groups, there is the Overcomer Bible study. For individuals, there is a book called Defined. Both are based upon powerful insights from the Book of Ephesians. Learn more about all the resources at Lifeway.com/Overcomer.

Published July 18, 2019

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